Board Game Arena Logo & QR Code Usage Guidelines

For Game Boxes, Rulebooks, and Printed Materials

2. Why These Guidelines Exist

These guidelines ensure Board Game Arena branding is:

• Clear
• Consistent
• Friendly
• Easy to recognize

They also help build confidence for customers by highlighting the availability of online tutorials and digital versions of physical games.

4. Our Brand at a Glance

4.1 Board Game Arena TAG Logo

The TAG logo is the official visual signature of Board Game Arena.

Rules

• Use only official logo files
• Do not recreate or modify the logo

Asset Location

Official files are available here:

https://content.asmodee.com/share/E6F49F19-85B6-4F20-9E9BA958ED614124/

Available Formats

• Vector: PSD
• Raster: PSD, PNG (transparent background)

Translations

• For unsupported languages, send requests or proposals to: publishing@boardgamearena.com

4.2 QR Code Usage

Purpose

QR codes link directly to the game’s public page on Board Game Arena.

Example URL

https://boardgamearena.com/gamepanel?game=tickettoride

Generation Rules

• QR code must be:
  • Readable
  • Static (no expiration)
  • Free of ads or third-party tracking

Recommended Generator

https://www.adobe.com/express/feature/image/qr-code-generator

If No Game Page Exists Yet

• Use a shortlink that can be updated later
• Temporarily redirect to the main BGA page

Tracking & Editable Links

• Contact publishers@boardgamearena.com to request:
  • Trackable links
  • Editable shortlinks

5. When to Use the TAG

5.1 TAG Logo Only

Recommended when:

• Space is limited
• The BGA website URL is already visible
• Context is informational rather than promotional

Typical Placements

• Rulebook cover or credits page
• Box side or bottom
• Legal or publisher information sections

5.2 TAG + QR Code

Recommended when:

• Inviting players to discover more content
• Targeting new players
• Supporting onboarding or promotion

Ideal Placements

• Back of the game box
• Last page of the rulebook
• Flyers, inserts, or bonus materials

6. Placement Best Practices

6.1 Recommended Placement

General Principles

• Keep branding visible but secondary
• The BGA logo should act as a helpful signpost, not a headline
• Use both TAG and QR code where possible for awareness + action

Box Placement (Maximum 2 options)

• Front: TAG only, bottom-left or bottom-right
• Sides:
  • Bottom for vertical sides
  • Right side for horizontal sides
• Back: TAG or TAG + QR code, preferably bottom-left near the barcode
• Post-print stickers: Lower areas only

Rulebook Placement (Maximum 2 options)

• Front page: Lower-right corner
• Inside pages: Near components list or before setup (TAG only + explanation)
• Last page: TAG or TAG + QR code

6.2 Breathing Room (Clear Space)

• Maintain at least 5% of the logo width as clear space
• No text, images, folds, or edges in this area
• Background continuity is allowed if QR readability is preserved

7. Size & Readability

7.1 Minimum Sizes

• Logo minimum width: 30 mm / 500 px at 300 dpi
• QR code minimum size: 30 × 30 mm
• Screen usage: Minimum 200 px width at 72 dpi

Testing Recommendation

• Test QR codes at final print scale using a basic printer and smartphone

7.2 Scaling Rules

• Always scale proportionally
• No stretching, squashing, or distortion
• QR code width must match TAG width

8. Colors & Backgrounds

8.1 Approved Versions

• Three TAG versions per language
• Three standard color schemes available
• Text must not be altered
• New translations require validation

QR Code Exception

• QR code colors may be inverted only to improve contrast

8.2 Background Guidelines

• Use clean, high-contrast backgrounds
• Avoid busy textures or patterns
• QR code must be placed on:
  • Solid black or solid white background
• Avoid glossy or varnished finishes

9. Supporting Text (Optional)

Optional friendly copy may be added before the logo or QR code:

Examples:

• “Discover more games, content, and updates!”
• “Scan the QR code to discover our tutorial!”

Guidelines:

• Keep text secondary
• Let the logo and QR code remain the focus

10. What to Avoid

Do not:

• Change logo colors outside approved versions
• Add shadows, outlines, gradients, or effects
• Rotate or skew logos or QR codes
• Place on cluttered or low-contrast backgrounds
• Use multiple localized QR codes for language purposes

Note: Multiple QR codes may be used only for sales tracking, not localization.

11. Promotional Uses (Advert)

The BGA TAG and QR code may also be used:

• As buttons on websites or product pages
• On banners or printed materials at events
• In videos showcasing final packaging
• Alongside other platform tags (Apple Store, Google Play, etc.)

12. Need Help?

If you are unsure about placement, sizing, or new use cases, contact us.

Contact

publishers@boardgamearena.com